Nick is a Forrester CX-Certified professional with a versatile portfolio including more than a decade of discipline in human-centered experience strategy, insight-based digital transformation, eCommerce & omnichannel planning. As part of VMLY&R’s CX practice, Nick is responsible for cultivating a deep understanding of customer motivations and business needs to deliver best-in-class experiences for our clients – and, as importantly, the people they serve. He collaborates with senior leaders to drive strategic alignment, push thinking into action, and helps architect CX measurement frameworks to achieve customer and business objectives. Additionally, he is actively expanding the agency’s industry footprint through thought leadership and IP development. During his career, Nick has partnered with various Fortune 500 clients across numerous categories, including Ford Motor Company, Google, General Mills, Fifth Third Bank, and Southwest Airlines, among others. He and his wife, Abbey, reside in Cincinnati, Ohio, with their children Nolan, Emma & Ainsley, and their ten-year-old pup, Bailey.

Chief Innovation Officer @VMLYR

Chief Experience Design Officer

She/her. Marketing keynote speaker. Chief Discoverability Officer @VMLYR @VML_Global. Hiker. Photographer. Laugh easily. Tattoo often. A dog's best friend.

Head of Global Commerce, General Mills

Global CEO of VMLY&R. Passionate about marketing. Love being global traveler from heartland of Kansas City. Dad of 3 wonderful daughters / husband of Lisa.

As Global Executive Director of Learning, Growth, and Experiences (LGX) at VMLY&R, Loren’s focus is on creating opportunities for meaningful connections, experiences, and development across the talent lifecycle. Alongside the LGX team and stakeholders across the globe, together they seek to ignite learning in a way that’s relevant, purpose-driven, and experiential. Ultimately, the goal of LGX is to support talent across the agency in realizing their full potential, thereby delivering best-in-class work. With her purpose-driven mindset and visionary approach, Loren has spent 18+ years in HR shaking up the tech/SAAS, healthcare, consumer goods, and advertising spaces. Loren's fast-growing resume details vast international leadership experience at some of the globe's leading companies and her time as a psychology instructor at Florida International University, where she currently sits on the Board of Advisors for the Center for Leadership. Her transformational teachings as a Talent and HR professional have aided business leaders in maintaining their competitive edge by optimizing their strategies to align with the ever-changing trends of the workplace.