The Evolution of CX & Importance of Human Centered Design

On the inaugural episode of VMLY&R’s Human Centered podcast, host Nick Brunker visits with VMLY&R Global CEO Jon Cook and Global Chief Experience Officer Jeff Geheb. The group chats about the evolution of CX, navigating change during the COVID-19 pandemic, and the importance of building a human-centered culture to drive success.
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Episode 1: The Evolution of CX & Importance of Human Centered Design

On the inaugural episode of VMLY&R’s Human Centered Design podcast, host Nick Brunker visits with VMLY&R Global CEO Jon Cook and Global Chief Experience Officer Jeff Geheb. The group chats about the evolution of CX, navigating change during the COVID-19 pandemic, and the importance of building a human-centered culture to drive success.

  • Host: Nick Brunker
  • Guests: Jon Cook, Jeff Geheb

We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

Creators and Guests

Nick Brunker
Host
Nick Brunker
Nick is a Forrester CX-Certified professional with a versatile portfolio including more than a decade of discipline in human-centered experience strategy, insight-based digital transformation, eCommerce & omnichannel planning. As part of VMLY&R’s CX practice, Nick is responsible for cultivating a deep understanding of customer motivations and business needs to deliver best-in-class experiences for our clients – and, as importantly, the people they serve. He collaborates with senior leaders to drive strategic alignment, push thinking into action, and helps architect CX measurement frameworks to achieve customer and business objectives. Additionally, he is actively expanding the agency’s industry footprint through thought leadership and IP development. During his career, Nick has partnered with various Fortune 500 clients across numerous categories, including Ford Motor Company, Google, General Mills, Fifth Third Bank, and Southwest Airlines, among others. He and his wife, Abbey, reside in Cincinnati, Ohio, with their children Nolan, Emma & Ainsley, and their ten-year-old pup, Bailey.
Jon Cook
Guest
Jon Cook
Global CEO of VMLY&R. Passionate about marketing. Love being global traveler from heartland of Kansas City. Dad of 3 wonderful daughters / husband of Lisa.
The Evolution of CX & Importance of Human Centered Design
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